Sanofi’s recently announced Sunrise Initiative and other similar efforts on systematising innovation are a step in the right direction. But there are lessons to be learnt from earlier such initiatives including the need for innovative business models, for seeking early successes and for acknowledging the benefits of systematic knowledge reuse.
Author: Andreas Persidis
Selling without selling: east meets west and the power of “indirect”
As the discussion around maximising sales and marketing effectiveness deepens, we expect to see the need for content, resources and tools that support the cost-effective building of deep relationships with clients increase significantly.
Content, tools and the quest for engaging experiences and value to the user
How do you make your web site engaging and how do you provide value to your web site visitor? Work on your content but also provide tools that are easy to use and useful.
Biovista President to present at 3rd annual Drug repositioning, rescue and repurposing conference
Biovista President Dr. Aris Persidis will be presenting at the 3rd Annual Drug repositioning, rescue and repurposing conference to be held July 15-16 in Boston MA. This conference will highlight the latest developments in the fields of drug repositioning, repurposing and rescue. This conference will cover cover therapy development with the involvement of patient advocacy efforts … Read More
Biovista President to present at the NYBA 2013 Annual Meeting
Biovista President Dr. Aris Persidis will be presenting at the New York Biotechnology Association 2013 Annual meeting. Dr Persidis will be presenting at the “Patient Perspectives: Seeking Cures, Not Just Returns” session and discuss Biovista’s work to date with Patient Advocacy Groups. According to the organizers “patient groups and disease foundations, no longer content to … Read More