Andreas Persidis, CEO In a recent post at the Drug Repositioning discussion group of LinkedIn, John Waslif alerted the community to an interesting article by Michael Kinch titled “The Process by which Drugs are Discovered and Developed will be Fundamentally Different in the Future”. I guess no one will argue with such a statement. What … Read More
News
Why recycling knowledge is good for you
Knowledge recycling – i.e. reusing, recombining and contextualizing – must be recognised as a powerful approach to systematic innovation, especially for the biopharmaceutical industry. We should openly discuss its value and start using processes, tools and business models that make it an integral part of our business activities.
Systematic Innovation in the biopharma industry: yes, but…
Sanofi’s recently announced Sunrise Initiative and other similar efforts on systematising innovation are a step in the right direction. But there are lessons to be learnt from earlier such initiatives including the need for innovative business models, for seeking early successes and for acknowledging the benefits of systematic knowledge reuse.
Selling without selling: east meets west and the power of “indirect”
As the discussion around maximising sales and marketing effectiveness deepens, we expect to see the need for content, resources and tools that support the cost-effective building of deep relationships with clients increase significantly.
Content, tools and the quest for engaging experiences and value to the user
How do you make your web site engaging and how do you provide value to your web site visitor? Work on your content but also provide tools that are easy to use and useful.