Knowledge recycling – i.e. reusing, recombining and contextualizing – must be recognised as a powerful approach to systematic innovation, especially for the biopharmaceutical industry. We should openly discuss its value and start using processes, tools and business models that make it an integral part of our business activities.
Sanofi’s recently announced Sunrise Initiative and other similar efforts on systematising innovation are a step in the right direction. But there are lessons to be learnt from earlier such initiatives including the need for innovative business models, for seeking early successes and for acknowledging the benefits of systematic knowledge reuse.
As the discussion around maximising sales and marketing effectiveness deepens, we expect to see the need for content, resources and tools that support the cost-effective building of deep relationships with clients increase significantly.
How do you make your web site engaging and how do you provide value to your web site visitor? Work on your content but also provide tools that are easy to use and useful.
Charlottesville, June 10, 2014 Biovista announces online environment for in-context selling of life science products Biovista announced today the availability of its viz.it solution. Aimed at reagent and life-sciences product companies viz.it integrates seamlessly with customer web sites and their online product catalogs and payment systems. Short for “visualize it”, viz.it lets scientists/researchers browse through … Read More