Promoting and supporting product sales requires sophisticated tools that help target the right people with the right information. In recent years this has become particularly important given that most prospective clients' time and attention are at short supply.

Biovista's state-of-the-art profiling and matching technologies address this need supporting highly effective mailing campaigns, and product up-sell capabilities.

Biovista Prospector^TM is a state-of-the-art sales support tool offering 2 related functions:

• Highly targeted and personalized mailing campaign generation which easily achieves double digit response rates when typical mailing lists achieve no more than 4-5%.
• Competitor and market size analysis which is unique to Biovista Prospector. Business development and sales managers can now estimate the size for specific user defined market segments as well as the percentage of that market per company. This ability even extends to private companies that do not publish sales or other market related figures!
  

Click here to access the dedicated Biovista Prospector web site.

Biovista Upsell^TM is a software solution that provides product usage and related product information for the entire product range of reagent suppliers.

• Related Product information: typing in the name of a product or of an application of interest Biovista Upsell instantly shows the operator a list of related products that may be of interest to the prospective client offering significant upsell opportunities to reagent suppliers.
• Product usage information: typing in the name of a product of interest, Biovista Upsell instantly shows the operator a list of publications mentioning the actual usage of that product. In a technical support scenario, this can represent a service of significant value to customers of that product.

For more information on Biovista Upsell contact Biovista at info@biovista.com